Go Beyond Your Area of Expertise:

If you are not an SEO expert or haven’t took advice on SEO and tried its on your own, chances are high that you know a few things about it. Well, because everybody cannot be perfect in all the domains and one can have limited knowledge where they have no expertise and these might not help your business in any significant way. SEO people use advanced tools and advanced methods employed which are not recognised by normal content developers who just learnt basics of SEO. The Intenrt marketing is very dynamic and SEO domain is also a frequently impacted once from these changes and you must heard that Google has changed their algorithms and now this will not make much impact and that method or process we have to change and this we have to stop or new methods we have to study and implement to have a sustainable results for SEO. So, keep up your site according to the changes and new algorithms, we recommend client to hirie an SEO expert, you can be assured that they will continually focus on the best current practices that will boost your rankings, driving customers to your site.

Save Time:

When a business starts, entrepreneurs plan something and start doing different tasks associated with it, but as time moves, it becomes more challenging and complicated to handle it all. Then it comes to have a dedicated resource for all functions and when this comes to a costly business then we recommend to hire an SEO expert agency like TechIndis who has masters of this field and help clients to cater their worry points and help them to focus on different domains of their business to grow them effectively. The SEO field is very dynamic and demanding, and if you want to get the best out of it you cannot ignore its importance as the ranking factors need to be implemented frequently and monitored closely for analysis. This cannot be done without having a skilled team and without investing significant time.

Fix Your Site Bugs and Improve Rankings:

SEO is volatile and dynamic as things changes overbite and if they are not fixed with time then it can harm your website rankings badly. An SEO experts has to keep a close eye on the changes in digital domain and timely implementation, fixing of site bugs like large images and harmful backlinks are few of them. So, its always recommended that either you have a dedicated experienced SEO team with you or hire an SEO agency which will cater all your SEO services for you.

Results Analysis:

Results matters for any process or any strategy implemented and the same applicable for your SEO process as well. So, when you invest in SEO, it is important to have a measurement technique for the results and amendment in your existing strategy if it is beneficial for you or not. SEO experts and consultants make use of various reporting and analysis tools to form an opinion that how a particular campaign is doing. There are different measurement metrics like targeted keyword rankings, analyze traffic behaviour, website and landing page bounce rates, and others. It will be hard for an ordinary content developer to understand these metrics. SEO consultants will analyse these mandatory reports and showcase it to you in a way that is easy to understand and let you make business decisions based on that.

Pay Per Click (PPC):

Pay-per-click or PPC, is one of the digital marketing process for businesses and organisations seeking immediate results for their ad campaigns by investing money of Pay per click basis.PPC results comes on top of the organic results from SEO and there also one has to bid to increase their position as different businesses bid for same keyword which makes the Click costly and competitive.

PPC Basics:

PPC majority happens over Google because of the reason that Google retains more than 90 percent of the Search Engine Market Share and businesses run PPC advertisements through Google Ads platform which was previously called Google AdWords but since the Social Media is gaining more and more awareness and market share so now PPC is also carried out over Bing, Facebook & Instagram channels as well. In Paid Advertisements, advertisers can create campaigns, decide daily/ weekly/monthly/total budgets, and set bids on keywords to target. An ad will only be charged when a search engine shows results and when a user clicks on a paid business listing, the advertiser is charged.

PPC seems an easy task to clients but this is actually very complex when you deep down to understand it thoroughly and ads optimization plays a critical role to minimise your cost and to improve the ROI.

For instance, two major key factors to understand the criticality of PPC are Per Click BID and Quality Score.

PPC BID:

It is the highest amount a business marketer willing to spend on his ads to acquire more clicks and to stand alone from competition. It is dynamic and changes on regular intervals and you never know your competition is increasing the bid and gaining more users than you.

QUALITY SCORE:

A quality score is decided by Google or Facebook on the quality of your ad campaign. This is again depends on different factors like quality of landing page where you are redirecting traffic, click-through-rate (CTR), and Relevancy of ad and your content.

Efficient PPC Campaign:

Creating and designing PPC campaign is a task which involves skills to use keywords which can attract more customers with lower Bid Price and can be a Relevant for Search Engines to give it a better quality score to rank better in low bid and can spent less money. Some of the best practices include Keyword research, Competitor Bid rate, Competitor Ad copies, their ad push timings, digging expensive keywords, non-converting search terms, A/B split testing and more.